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From
performance engineering to pioneering new automotive technologies
to “green” manufacturing practices, BMW has long been the leading
technological innovator in the industry. BMW “firsts” include innovations
such as seat occupant detection, xenon headlights, Head Protection
System airbags to protect your head during a severe side-impact collision,
and a fuel cell for producing electrical power in a passenger car.
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The 3 Series incorporates many state-of-the-art technologies that
enhance performance, handling and driving fun. However, the most important
realm of technological innovation for BMW vehicles is safety. This
is the kind of performance that matters most.
| The
BMW 3 Series was named a “Best Pick” by the Insurance Institute
for Highway Safety for its outstanding performance in a potentially
deadly 40-mph frontal-offset crash test.1 That’s
because the 3 Series is built with some of the most advanced
passive safety features available in the world today, such as
dual-threshold smart airbags and safety
belt pre-tensioners. The BMW Head Protection
System even earned BMW the title of “Safe Car of the
Millennium” from the International Brain Injury Association.2
But you may never need them thanks to BMW’s active safety features
including nimble handling, quick acceleration, large brakes,
and other high-performance features that help keep you out of
harm’s way. |
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| 1 |
Insurance
Institute for Highway Safety test report, December 1999. Rating
applies to current models. |
| 2 |
BMW
named “Safe Car of the Millennium” by the International
Brain Injury Association, June 1999. |
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